Industries »Media & Entertainment
Media & Entertainment
The Media and Entertainment Industry today is characterized by a proliferation of products, consolidation, new technologies, threats to copyrights, rising talent costs and changing advertiser needs. These have brought to the fore a whole set of strategic, operational and financial challenges that confront the media and entertainment industry. We characterize the needs for the media and entertainment Industry as follows:
Top Line and Revenue Growth : The Media Industry is characterized by a perishable inventory. Effective allocation and control of inventory is, therefore, indispensable. We advocate the use Revenue/Yield Management tools to optimally allocate a time based inventory among the customers for Revenue Maximization. This is supported by a robust Forecasting cycle segmented on a variety of parameters, effective planning of capacity, demand and capacity matching and bid price determination. The exercise is effective in controlling the revenue leakage, achieving high utilization of the inventory during the lean periods, spreading and balancing the demand evenly in the time horizon and effective utilization of constrained capacity to minimize lost demand.
Cost Reduction: We enable both long term and short term turnarounds in cost reduction and bottom line spikes through optimal subscription fees, reduced support costs and increased utilization of production facilities. This is achieved by reduction of wastage, creation of synergies in operations, creating of effecting operating plans and effective resource utilization
Long Term Strategy : We help in the development of the long term strategic plan for business houses that focus on portfolio management, budgeting, investment decisions, mergers and acquisitions, analysing and evaluating the market trends, revenue streams and exp
Last Updated On:7/1/2011 11:34:50 AM
|
Html Module
Back to case studies main page
Sales and Operations Planning Process for a leading Indian Cement Manufacturer
Title: Designed and Implemented the Sales and Operations Planning process for better supply chain performance
Business Scenario:
Operations involved selling multiple brands which were transported through a multimode logistics network(rail, road, sea) , either directly to customers or to 200+depots which served the customers
A very loosely defined non-uniform Sales and Operations Planning process with limited involvement of all stakeholders. Planning done at a very aggregate level.
Limited visibility and buy-in of the current process outputs. Did not drive the supply chain.
Incorrect Sourcing decisions(source, mode) to meet demand. Increased logistics costs
Reduced ability to react to changes in supply chain(e.g.: reallocation of material due to changes in demand over a month). Capacity Constrained Situation. Affected service levels
Threat from regional players providing superior service levels and entry of MNC’s
Our Solution:
An integrated and well defined Sales and Operations Planning process was defined and implemented. It involved all the key stakeholders including the Territory Sales Managers, Regional Heads, Zonal Heads and the Central Planning team. It was designed to work at more granular level than before.
The process outputs were visible to all the stakeholders and a ‘single plan’ was driving the supply chain
Metrics were put in place to measure the process compliance and output of each stakeholder
A best source-mode combination was suggested to meet demands depending on minimum and maximum level of demand to be met, the revenue realization from meeting the demand and the logistics costs
Last Updated On:7/4/2011 1:03:05 PM
|
Html Module
Media & Entertainment
The Media and Entertainment Industry today is characterized by a proliferation of products, consolidation, new technologies, threats to copyrights, rising talent costs and changing advertiser needs. These have brought to the fore a whole set of strategic, operational and financial challenges that confront the media and entertainment industry. We characterize the needs for the media and entertainment Industry as follows:
Top Line and Revenue Growth : The Media Industry is characterized by a perishable inventory. Effective allocation and control of inventory is, therefore, indispensable. We advocate the use Revenue/Yield Management tools to optimally allocate a time based inventory among the customers for Revenue Maximization. This is supported by a robust Forecasting cycle segmented on a variety of parameters, effective planning of capacity, demand and capacity matching and bid price determination. The exercise is effective in controlling the revenue leakage, achieving high utilization of the inventory during the lean periods, spreading and balancing the demand evenly in the time horizon and effective utilization of constrained capacity to minimize lost demand.
Cost Reduction: We enable both long term and short term turnarounds in cost reduction and bottom line spikes through optimal subscription fees, reduced support costs and increased utilization of production facilities. This is achieved by reduction of wastage, creation of synergies in operations, creating of effecting operating plans and effective resource utilization
Long Term Strategy : We help in the development of the long term strategic plan for business houses that focus on portfolio management, budgeting, investment decisions,
Last Updated On:7/4/2011 5:22:34 PM
|