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Business & Supply Chain Strategy
Although supply chain management has grown in importance in recent years, many enterprises fail to link it with their overall business strategy. Strategic decisions are the ones that have a long lasting effect on the firm. Decisions governing various busniess units of the firm and how supply chain structures and industry structures overlap, and how these structures are affected by the speed of change in the industry.
Decisions relating to acquring market share and growth, entering new markets, deploying new processes for such change, are policy level decisions which affect decision drivers further down the line. Decisions relating to demand estimation, market segmentation, marketing strategy which includes selection of the right portfolio of products, their pricing and promotion, all form part of the business strategy. Operational strategy include reaching the target market, storage and logistics requirement, selection of right IT framework etc. All of these decision points have to be entwined with the supply chain strategy in order to achive the objective of the firm. Some of the strategic decisions within a few supply chain domains are:
Product Development
What to outsource and what to make internally?
Should there be a new channel of flow for information, goods etc. or should they be integrated into the already existing channels?
Should there be new roles and responsibilities in place dedicated to the new product introduction?
Selection of suppliers for the raw materials needed for new product based on cost effective and timely procur
Last Updated On:10/19/2008 7:29:30 AM
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