Process Mapping and ERP evaluation in a leading Media and Entertainment Company
Title: We customized business processes and evaluated an ERP based on the derived functionalities for selection and implementation
Background :
- Client was a leading MNC in Entertainment Businesses such as TV channels, movie production, home entertainment in the Global Market and had a presence in India for the previous 8 years through a licensee
- Entire current Operations - Marketing, Sales, Production and Distribution was outsourced to the licensee under the Licensing Arrangement
- Client had a strategic intent of strengthening presence in India by setting up an Indian arm
Business Scenario:
- In Home entertainment, the client had taken a decision to change the Operating Model from the Licensing Out to the India Presence with a Distributor model. This needed a smooth transition.
- An ERP being used by the licensee was under consideration for implementation, but the client needed help in evaluating its suitability from a functional and technical point of view
- Corporate SOPs were required to be put in place for ensuring customer service and keep control on costs
- IT Systems needed to be aligned to local business needs and to be configured as per Global SOPs
- Implementation was required for the ERP and its Interfaces with the client’s global systems
Our Solution:
- Current local business requirements were studied and global SOPs were customized to local business needs without compromising on process standards. A system to manage changes was also designed for the SOPs
- A transition roadmap was designed for ERP implementation and business model transition giving project schedules, milestones, timelines, responsibilities, review and communication plans and risk management measures
- ERP under consideration was evaluated for functionalities derived from the system requirements of the customized SOPs
- ERP under consideration was also evaluated based on technical factors such as architecture, scalability, security, performance, infrastructure and interfaces
Benefits:
- Smooth and quick deployment of all relevant business processes
- Clarity and confidence in ERP selection, ERP implementation and transition to new operating model