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Revenue Growth
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A tighter supply chain brings down logistical costs and increases efficiency. In the upstream, it leads to more predictable demand forecasts leading to an optimum level of inventory and lesser wastage. In the downstream, it helps to create accurate supply schedules for retailers and end consumers. Aqua MCG looks at ways to streamline your supply chain and boost revenue growth.
In the past, firms simply used their supply chains as a means to control costs by improving efficiencies but now, they are using their supply chains as a mechanism to boost revenue and improve customer satisfaction through reduced turnaround times and better management of highly customized products. Shorter life cycle products, global competition and rising commodity prices have posed challenges for the firms to grow their revenues and increase product’s market share but at the same time, product development, better management and more integrated services provide huge opportunities.
Some of the supply chain domains where revenue growth can be achieved are:
Domain |
Capabilities |
Decision Drivers |
| Product Development |
New product introduction |
- Economies of scaleo Capital investment analysis
- Planning of capacity with the new product introduction and existing infrastructure
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| Service Management |
Pricing decisions |
- Price and demand relation
- Price differentiation vis-a-vis group pricing, channel pricing, time based differentiation, customer segmentation etc.
- Seasonal pricing
- Impact of the internet and e-commerce
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Marketing options
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- Promotional strategy (push, pull etc.)
- Choosing of medium based on the reach, costs etc.
- Customer segmentation and targeting
- Special offers e.g. discounts and rebates
- Impact of internet advertising
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After sales service
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- Service contracts fulfilment and claims management
- Warranty scheduling and planning
- Maintaining database of the customers profile
- Apprising customer of product upgrade, patch etc.
- Product helpdesk, online diagnosis and troubleshooting
- Customer satisfaction surveys
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| Sales and Demand fulfilment |
Forecasting |
- Choosing the right forecasting method and tools vis-a-vis judgement method, market research method, time series method or causal methods.
- Complexity Vs time trade off
- Forecasting in case of new product development
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| Information Technology |
Decision support system |
- Assessment of tools and software availability and their integration with firm’s goals
- Appropriate performance measurement system in place
- Level of reliance on the modelling, simulation and forecasting of the sales demand
- Choosing the right data and leaving the rest
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Aqua MCG has the experience, insight and capability to deliver lasting performance improvement in the supply chain which directly impacts the revenue growth in terms of streamlining operational glitches, using IT planning and business technology alignment to act as a decision support system for firm’s objectives, managing change seamlessly and structuring supply chain strategy in conjunction with the business objectives. Increasing revenue growth by leveraging supply chain capabilities to add value to products and services is the agenda on the mind of the supply chain managers and we, at Aqua MCG, totally believe in it. |
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