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Retail & Consumer Product Goods

Broadly, retail and consumer product goods supply chain has taken two diverse paths with large retailers integrating their supply chain practices both upstream and downstream with suppliers and wholesalers, and smaller players specializing in delivering customized product and services to their customers using JIT principles. Retail and CPG logistics and SCM collaboration is also extremely complex due to both market pressures of delivering rapid response, and long lead times related to low cost country sourcing.

Lean in-store logistics, efficient warehousing and staffing using cross docking significantly, focussed cooperation, demand replenishment including customers in planning process, integrated organization are some of the levers with highest importance for an efficient and effective SCM strategy for Retail & CPG. At the strategy level, joint optimization of logistics with the suppliers, integrated IT solution for management of goods receiving, high share of cross docking, fully automated notification system, highly efficient replenishment and restocking processes, fully automated ordering and high forecast accuracy are some of the key areas which defines the efficiency of the retail supply chain.

Similarly, an optimum network should focus on all the four aspects namely, network structure optimization i.e. having optimal number of platforms, delivery mode optimization whether direct or through DCs, inbound transport optimization and outbound optimization are a must for a better delivery mechanism. Inventory planning to reduce stock-outs, inventory, ordering cost etc. leading towards demand fulfilment, cost minimization and capacity utilization are some of the key levers for optimizing inventory management. Choosing the right combination of replenishment methods (pull vs push) also goes a long way in better inventory management.

While inventory turns is the main KPI for evaluating retail supply chain agility, logistics cost KPI allow firms to evaluate the efficiency of their logistics and SCM operations. The combination of supply chain agility and efficient SCM practices is the key to long term competitiveness and prosperity of retail firms in a global supply chain context and we at Aqua MCG recognize the importance of it. Hence, we offer solutions that are in sync with what is needed for an efficient retail supply chain and are not limited to:
  • Strategic decisions such as Integrated Organization Design, Delivery Mechanism Analysis, Restocking and Shelf Management, Warehousing and Staffing solutions, Replenishment decisions etc.
  • Network structure optimization on number of platforms, location etc., Delivery mode optimization on warehouses, DCs, cross docking etc., Inbound and Outbound transport optimization on routing and scheduling , Consolidation etc.
  • Inventory management & replenishment planning based on Pull Vs Push Analysis, Integration of Vendors, DC’s in replenishment planning etc.
  • Operational Management such as Effective Labour Utilization with standardizing ordering and sorting procedures, Shrink Management with proper department and lane layouts, Inventory Management with linkages to demand , Performance Management with focus on front end and administration
  • Information Technology Integration with emphasis on In-store operations and Customer support, Supply chain management via advanced planning scheduling, procurement management etc.
Clients come to us when they need help to reduce cost, improve quality standards, introduce new products or increase market share, gear up operations to meet business objectives, utilize capacity etc. through a lean and efficient supply chain and we at Aqua MCG, with our hands-on expertise and thought leadership in retail sector, understand the need and serve it with due diligence and integrity.


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